FRACTIONAL FP&A · FINANCIAL MODELLING · CFO ADVISORY

Investor-ready financial models and FP&A for growing companies.

Chaudhary Zahid Ali ACCA · CMA · MBA

FP&A • Financial Modelling • Management Reporting • Corporate Finance

I help founders, CEOs and investors turn complex financial data into clear models, reports and forecasts they can act on — delivered remotely for clients worldwide.

Chaudhary Zahid Ali
15+Years Finance Experience
10+Years GCC Experience
ACCA · CMA · MBAProfessional Qualifications
Excel · Power BIDecision-Support Tools

HOW I CAN HELP YOUR BUSINESS

From data to decisions.

Practical, commercially focused finance support built around the decisions management actually needs to make.

Clear numbers.Confident decisions.Stronger business.
01

FP&A & Reporting

Management reporting, budgets, rolling forecasts, KPI packs and variance analysis that make performance easier to understand and act on.

02

Financial Modelling

Integrated models, cash-flow forecasts, scenarios and sensitivities designed to test assumptions before committing resources.

03

Corporate Finance

Valuation, acquisition/LBO modelling, feasibility studies and investment appraisal using NPV, IRR, ROI and payback analysis.

04

CFO Advisory

Flexible senior finance support across planning, liquidity, controls, performance management and executive decision support.

INDUSTRIES I WORK WITH

Retail, F&B & Restaurants →Hospitality & Real Estate →Construction, Infrastructure & Energy →Mobility, Car Rental & Fleet →Investors, PE & Transactions →

EXPERIENCE ACROSS LEADING ORGANISATIONS

PwC logo
PwC · Audit & Assurance
Panda logo
Panda Retail Company
Domino's logo
Alamar Foods · Domino's Master Franchisee
SIXT logo
SIXT · Samara
PETRONAS logo
United Fuel Co. · PETRONAS Partner

Career experience includes PwC, Panda, Alamar Foods (master franchisee of Domino’s Pizza), SIXT/Samara, and United Fuel Company in partnership with PETRONAS.

SELECTED WORK

Real models. Real business impact.

Each case study is built around a business question—not just an Excel file. Open a project to see the challenge, approach, key capabilities and interactive model area.

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HOW I WORK

Simple, fixed-scope and fully remote.

Clear deliverables, a fixed price agreed upfront and a model your team can actually use after handover.

  1. 1

    Free discovery call

    20 minutes to understand the decision you need to make, the data you have and your deadline.

  2. 2

    Fixed scope & quote

    A short proposal with deliverables, timeline and a fixed price, agreed before any work starts. NDA on request.

  3. 3

    Build, review & handover

    The model or report is built, walked through with you and documented so your team can keep using it.

Ways to work together

5 working days

Finance Health Check

A review of your reporting, cash and KPIs with a prioritised action plan.

7–10 working days

13-Week Cash Flow Model

Weekly cash visibility, working-capital drivers and funding headroom.

2–3 weeks

Financial, Valuation & Investor Models

3-statement, DCF, feasibility, project finance and LBO models built for scrutiny.

Ongoing

Monthly FP&A & Reporting

Management pack, rolling forecast and commentary delivered every month.

2–4 days a month

Fractional CFO

Senior finance leadership for planning, lenders, investors and controls.

Every engagement is quoted at a fixed price after a free call.

Frequently asked questions

Do you work with clients outside the Middle East?

Yes. All engagements can be delivered remotely, with calls on Teams, Zoom or Google Meet at times that suit your time zone.

How is pricing agreed?

Projects are quoted at a fixed price after a short call, so you know the full cost before work starts. Monthly engagements are billed monthly.

Will my data stay confidential?

Yes. I am happy to sign your NDA, your data is used only for the engagement, and files are deleted on request once the work is complete.

Which tools do you use?

Advanced Excel (including macro-free builds that are easy to audit) and Power BI, working from exports of your accounting or ERP system.

Can you improve a model we already have?

Yes. I regularly review, fix and extend existing workbooks — adding scenarios, checks, dashboards and documentation.

How do payments work?

Invoices are issued in USD (other currencies on request) and can be paid by bank transfer, or through Upwork if you prefer its protection.

PROFESSIONAL EXPERIENCE

A track record of improving finance visibility.

From Big Four assurance to retail FP&A, multi-country reporting, finance-function buildout and mobility-sector planning.

PwC2006–2009

Supervising Senior, Audit & Assurance

Panda2010–2014 · 2017–2021

Planning, Reporting & Operational Finance

PETRONAS partnership2014–2015

Head of Accounting & Finance / Fractional CFO

Domino's / Alamar2015–2017

Group Reporting Manager

Independent consultancy2021–2024

Financial modelling, FP&A & advisory for international clients

SIXT / Samara2024–2025

FP&A & Reporting Manager

4 weeksreduction in group reporting time through automation and standardisation
Finance functionbuilt from the ground up across controls, reporting, budgeting, cash flow and ERP
Decision supportthrough modelling, scenario analysis, dashboards and capital appraisal

CLIENT FEEDBACK

Trusted for clarity, professionalism and finance depth.

★★★★★

“Zahid provided exceptional service and maintained outstanding work ethics and professionalism throughout the entirety of the project.”

Upwork client · SaaS Startup Financial Analyst & Investor Presentation
★★★★★

“Chaudhry went above and beyond in a crunched time allocation for my project.”

Upwork client · Financial Analysis & Budgetary Review
★★★★★

“The freelancer demonstrated a high level of professionalism, expertise, and attention to detail throughout the evaluation process.”

Upwork client · Business Valuation

Read all client reviews on Upwork ↗Recommendations from managers on LinkedIn ↗

Zahid Ali portrait

ABOUT ZAHID

Finance experience with an operator's perspective.

I am an ACCA- and CMA-qualified finance professional with 15+ years across FP&A, business performance, management reporting, financial modelling, audit and finance transformation. My work has spanned retail, food & beverage franchising, mobility, fuel & energy and advisory environments.

My focus is straightforward: make financial information useful—so leadership can see what is happening, understand why, and decide what to do next.

ACCA · United KingdomCMA · USAMBA Executive · Finance

FREE RESOURCE

13-Week Cash Flow Starter (Excel)

The same weekly structure I use with clients, ready for your own numbers:

  • Weekly receipts, payments and closing cash for 13 weeks
  • Opening balance, facility headroom and minimum-cash alert
  • Built-in checks and a one-page summary chart
  • No macros — every formula is visible and auditable
No spam — I may follow up once to ask whether the template was useful. Privacy

LET'S WORK TOGETHER

Have a finance challenge in mind?

Tell me what you are trying to solve. I’ll respond with a practical view of how I can help.

Takes under a minute.